Our Brand Story

Bold. Empowering. Impactful. Purpose-Driven. Strong. Diverse. Leading.

These words helped inspire the National Panhellenic Conference (NPC) brand.

The NPC logo and brand elements showcase a fresh design and vibrant color palette that pay homage to the past.

  • The logo incorporates NPC’s Greek-influenced laurel leaf and familiar Kelly green and adds in new colors: pink, plum and gold.
  • The logo’s design symbolizes unity, as the lively colors represent groups working together.
  • Contemporary patterns and a crisp, clean font give the look a modern feel.

Special thanks to Indianapolis-based Willow Marketing for their creative talents in developing the NPC brand and logo.

For specific guidance on using the NPC logo and brand elements, view our Brand Standards Manual.