Bold. Empowering. Impactful. Purpose-Driven. Strong. Diverse. Leading.
These words helped inspire the National Panhellenic Conference (NPC) brand refresh in 2017.
The new NPC logo and brand elements showcase a new, fresh design that pays homage to the past.
- The new logo incorporates NPC’s Greek-influenced laurel leaf and familiar Kelly green and adds in new colors: pink, plum and gold.
- The logo’s design symbolizes unity, as the lively colors represent groups working together.
- Contemporary patterns and a crisp, clean font give the look a modern feel.
As NPC Executive Director Dani Weatherford said, “New color and a new design speak to our goal of breaking away from traditional NPC stereotypes. We want to be seen as an organization that advocates for women and that is leading and relevant. We think our logo takes us to that next level.”
Special thanks to Indianapolis-based Willow Marketing for their creative talents in developing the new brand and logo.
For specific guidance on how to use the new logo and brand elements, view our Brand Standards.